Food series
Unqualified Cook
Quick cuts, honest cooking, zero pretence. A few favourites below — for the full series, follow along on Instagram.
Where the series landed
Posted casually, across three platforms. Figures are counted per platform — the same clips usually appear on all three, so they aren't added into one big number.
- Instagram 4.1M views 39.6K followers · best reel 3.1M
- TikTok 12.5M views 18K followers · 842.7K likes
- YouTube 1.6M views 8.1K subscribers · best Short 354K
The TikTok account has been quiet since mid-2024 — the series continues on Instagram.
What building it taught me
Written, filmed, edited and posted solo — the audience was built one video at a time, and the analytics are how I learned what travels.
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5.4M
Best single video
“3 levels of tanghulu” on TikTok — still the most-watched thing I have made, and still the format I would repeat.
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103
Shorts in nine months
A cadence I could hold: 5.2K median views, 354K best, and 95% of the channel's views coming from Shorts.
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86%
From 13% of the posts
Six tanghulu and six matcha videos carry 86% of my TikTok views — I can read the data and tell which ideas travel.